Super Bowl Commercial Slots Priced at $7 Million For 30 Seconds

[ad_1]

Companies looking to secure their place among the most prestigious advertising opportunity of the year will have to pay as much as $7 million for a 30-second slot at this season’s Super Bowl.

FOX, who will broadcast Super Bowl LVII after NBC’s three-year cycle came to an end in 2022, are selling 30-second windows to advertisers for as much as $7 million.

Of course, some commercials will be shorter, but FOX are reportedly charging $233,000 per-second of air time.

Commercials during the Super Bowl have become a cultural phenomenon in their own right, with global brand such as Coca-Cola, Budweiser and Doritos frequently appearing on an annual basis, while lesser-known companies pay over the odds for a prime-time position, among what is historically one of the nation’s most viewed broadcasts.

FOX last covered the game three years ago, where the broadcaster reported a record income from advertising money after generating $600 million. For context, last year’s show provided by NBC saw 68 different adverts throughout the game, with around 45 minutes total running time.

With well over 100 million viewers reported in each of the past 10 years, it should come as no surprise to see record-breaking prices for advertising slots, particularly with both Conference Championship games drawing in a record viewership this year.

NFL broadcasters will be forking out nearly $100 billion over the next decade in order to show America’s most popular sport on their network, so the ever-increasing value of commercials is an effective way of recouping some of that investment.

Super Bowl 30-Second Commercial Costs by Year

  • 2023: $7 million
  • 2022: $6.5 million
  • 2021: $5.6 million
  • 2020: $5.6 million
  • 2019: $5.2 million

Super Bowl I, way back in 1967, remains the only edition to be simulcast and the average price of a 30-second advert stood at around $32,000. By the turn of the century at Super Bowl 34, this figure had increased by over 90% with slots being auctioned off for as much as $2.2 million.

So far, some of this year’s most anticipated commercials see Bryan Cranston and Aaron Paul reprise their ‘Breaking Bad’ characters once again for PopCorners, Sylvester Stallone climbing a ‘mountain of entertainment’ for Paramount+, and rock God Ozzy Osbourne swapping the stage for an office in Workday’s ad.

 



[ad_2]
#Super #Bowl #Commercial #Slots #Priced #Million #Seconds

mrB

Related Posts

BBC pundit spots Klopp touchline behaviour that will worry Liverpool fans

[ad_1] Liverpool were on the wrong side of another hammering on Saturday as the Reds were defeated 3-0 by Wolves and a pundit spotted a worrying sign…

Cook hopeful of CPFC Wan-Bissaka and Gallagher summer interest

[ad_1] 3 minute read 4/2/2023 | 07:48pm HLTCO presenter Dan Cook believes that Crystal Palace will hope to sign Conor Gallagher and Aaron Wan-Bissaka this summer. What’s…

Chelsea 0-0 Fulham: Talking points as Cottagers return undefeated from Stamford Bridge

[ad_1] Chelsea and Fulham shared the spoils at Stamford Bridge on Friday evening in a highly demanding contest, in which neither side managed to find the back…

Sean Dyche reveals simple plan that helped Everton beat Arsenal

[ad_1] Sean Dyche has opened up on the back-to-basics tactics he adopted to help Everton seal a vital win over Arsenal in his first game in charge….

Former Panthers Interim Steve Wilks Interviewing For 49ers Role

[ad_1] After the departure of DeMeco Ryans to the Houston Texans, the San Francisco 49ers are in the market for a new defensive coordinator, and former Carolina…

“He could walk”- Football pundit gives bleak take on Jurgen Klopp’s future

[ad_1] Liverpool were hammered 3-0 once again on Saturday and this time it was at the hands of Wolves. After the clash, pundit Jan Aage Fjortoft stated that…

Leave a Reply

Your email address will not be published. Required fields are marked *