Hybrid pricing can help app developers better monetize their apps • TechCrunch


elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here.

It seems like everyone has been talking about Lensa AI this week, but a less obvious point of this AI-enabled chart topper caught my attention: its hybrid pricing. Could it be an example of a new path that more developers will follow? Let’s explore. — Anna

Black Friday(s)

App pricing has long been a point of contention between Apple and developers. “Staunch Apple critics, like Spotify for example, have argued for years that the lack of pricing flexibility hinders their business,” TechCrunch’s Sarah Perez reported.

Apple seems to have taken complaints into account: This week, the Cupertino firm announced that its App Store pricing system will progressively enable more price points and will allow developers to “set prices for apps, in-app purchases or subscriptions as low as $0.29 or as high as $10,000, and in rounded endings (like $1.00) instead of just $0.99.”

The demand for more pricing flexibility is a consequence of another trend: A shift from paid app downloads to subscription-based models that may require more granularity to optimize revenue. But some developers haven’t waited for Apple’s decision to come up with hybrid pricing models — those combining subscription economics and other types of monetization — that could soon become the norm.

#Hybrid #pricing #app #developers #monetize #apps #TechCrunch


Related Posts

Apple MacBook Pro (16-Inch, 2023) Review: Great Gets Greater

When you need power from your laptop, it’s smart to plug in the charger to eke out as much performance as possible. However, Apple’s first M1-powered MacBook…

Wordle today: Here’s the answer, hints for January 27

You made it! It’s Friday, it’s Wordle time, and that means we’re here to help, as always. The bottom of this article features January 27’s Wordle solution….

Top tech news for Thursday, January 26, 2023

Green light. Besides Elon Musk, other businesses also have quarterly reports. Today that list includes Intel later this afternoon, and Comcast, which said it shed 440,000 TV…

Jumia’s investors rethink their stakes — for better and worse • TechCrunch

Baillie Gifford, the Edinburgh-based asset management firm long known to have a penchant for pre-IPO tech companies, has reduced its shares in African e-commerce giant Jumia, per…

Dungeons & Dragons Has Burned Up All the Goodwill

Image: Wizards of the Coast As fans of tabletop roleplaying games debate over what to do about Wizards of the Coast’s new draft of the Open Gaming…

Robot Cars Are Causing 911 False Alarms in San Francisco

For some residents of San Francisco, the robotic future of driving is just a tap away. Ride-hailing services from GM subsidiary Cruise and Alphabet company Waymo allow them to summon…

Leave a Reply

Your email address will not be published. Required fields are marked *