Monster Energy Claimed the Pokémon Games Violated Its Trademark


Leer en español.

The company behind Monster Energy drinks is infamous for claiming that others are infringing its trademarks. In fact, a new report states that company isn’t been above threatening beloved video games like Pokémon and Monster Hunter because it believes that consumers could confuse the games with Monster Energy drinks.

A report published this week in Automaton, a Japanese media outlet, claims that Monster Beverage Corporation has complained over trademark registrations for Pokémon X, Pokémon Y, Pokémon Sun, and Pokémon Moon over the years, as well as the Monster Hunter brand and the videogame Monster Hunter Generations. The mobile game Monster Strike didn’t escape Monster Beverage Corporation’s all-seeing eye, either. The company opposed the game’s full title and its abbreviation, “Monst.”

In Japan’s Patent Office, Monster Beverage Corporation has presented a staggering 134 trademark objections. In the U.S., meanwhile, it has more than 100 objections before the Patent and Trademark Office. Monster is partially controlled by Coca-Cola and has a $55 billion market cap.

Although the claim that someone could erroneously associate the Monster Hunter and Monster Strike video games with Monster Energy drinks is highly debatable and unlikely, you may be asking: What does Pokémon have to do with all of this? In the case of the Pokémon brand, Monster Beverage Corporation argued that the company’s brand presentation—in Japan, the series uses both its full title, Pocket Monsters, and its abbreviation, Pokémon—could cause people to mistakenly believe that the product was related to Monster Energy drinks.

As expected, these objections didn’t go anywhere, and Pokémon’s games went to market with their original names. However, this hasn’t been the case for all brands that have been attacked by Monster Beverage Corporation.

In 2020, Ubisoft changed the title of its videogame from Gods & Monsters to Immortals: Fenyx Rising after Monster complained that the original could be easily confused with its brand. At the end of March, the indie studio Glowstick Entertainment revealed that it was fighting against Monster Beverage Corporation in a case before the U.S. Patent and Trademark Office in an effort to keep the name of its game: Dark Deception: Monsters & Mortals.

“Monster Energy is a bully that is owned by CocaColaCo,” Vincent Livings, founder and CEO of Glowstick, said in a Twitter thread on March 29. “Do not support a bully company by buying their energy drinks. If nothing else, I hope they eventually learn that going after game studios is not in their best interest.”

Livings stated that Monster Beverage Corporation tried to negotiate with him and proposed allowing the studio to use the name Monsters and Mortals in exchange for agreeing to never use any variation of “monster” in any other future game.

Monster Beverage Corporation has deep ties to the videogame industry and is a notable sponsor of streamers and events. Nonetheless, its harassment isn’t limited to those involved in the videogame industry. In the past, the company tried to get the Toronto Raptors, an NBA basketball team, to stop using a clawed up basketball as its team logo because it claimed it was too similar to its “M” Monster logo.

The company also doesn’t differentiate between big and small companies when it presents a complaint. Last month, Monster Beverage Corporation sued a local Lebanese restaurant in Ohio for using its logo on the restaurant’s sign. More than 10 years ago, it fought a years-long legal battle with a group of fish keepers who belonged to an online forum called “MonsterFishKeepers” and wanted to sell merchandise with the forum’s name.

Gizmodo reached out to the Monster Beverage Corporation and the Coca-Cola Company for comment but did not receive a response by the time of publication.

#Monster #Energy #Claimed #Pokémon #Games #Violated #Trademark


Related Posts

Marvel’s Blade Movie Delayed by Writer’s Strike

[ad_1] Marvel’s vampire hunter Blade is a fierce warrior but he may have finally met his match: labor unions. The upcoming, long-in-development reboot of the Marvel franchise…

How to Watch the Coronation of King Charles III Live

[ad_1] King Charles III officially shed his princedom when Queen Elizabeth II died, and the British royal’s new position will be formalized on May 6 in a coronation…

‘Quordle’ today: See each ‘Quordle’ answer and hints for May 6

[ad_1] If Quordle is a little too challenging today, you’ve come to the right place for hints. There aren’t just hints here, but the whole Quordle solution….

How to use a passkey instead of a password to sign into your Google account

[ad_1] Passwords have always been a necessary evil, giving you the choice of either using one that is too simple (so you can easily remember it) or…

Amazon quietly acquired audio content discovery engine Snackable AI to boost its podcast projects

[ad_1] Amazon quietly acquired New York-based audio content discovery engine Snackable AI last December to boost its podcast features, as first reported by New York Post. The…

Warhammer 40K’s New Tyranid Screamer-Killer Is a Great Update

[ad_1] A new edition of Warhammer 40K means new models—and for some of the 40-year-old wargaming franchise’s creatures and characters, that means updates they’ve not had in…

Leave a Reply

Your email address will not be published. Required fields are marked *