Persona and Index Ventures talk identity, and identifying a good deal


Identity management used to mean making sure you had your driver’s license when you left the house, but these days it’s not so easy: Identity fundamentally underpins how we engage with the digital world, and identity services can take on many forms (and, unfortunately, abuses). I’m excited to host a TechCrunch Live event with Persona co-founder and CEO Rick Song, one of the early movers in the space, about how his company identified ID management as an opportunity.

This TechCrunch Live event takes place on Wednesday, May 10, 2023, at 12:00 p.m. PDT. Register here for Hopin access, where viewers can ask questions and network with other attendees.

Along with Rick, Index Venture’s Mark Goldberg is speaking at the event, too. Mark made a prescient move to spot and back Persona during its Series B fundraise and backed the company again for its $50 million Series C.

Rick Song co-founded Persona with Charles Yeh in 2015, and according to PitchBook, the company’s valuation is $1.5 billion as of Persona’s Series C in 2021. Since its founding, the company’s goal has remained the same: provide users with a verification system to protect and secure identity from theft and fraud. The company raised a Series B in 2021 after seeing revenues jump 10x while users increased 5x. In late 2022, Persona introduced new services, expanding beyond identify verification with the launch of à la carte tools, including a risk assessment engine, an identity workflow tool, a graph database aimed at link analysis and fraud detection, and a marketplace for external developers to help connect their business tools to Persona’s identity tools.

I hope you can join this TechCrunch Live event. Rick and Mark are set to provide actionable insights on how companies can better protect users, and how founders, building such services, can stand out among their competitors.


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