YouTube TV raises subscription to $72.99, inching closer to cable pricing

YouTube TV is getting more expensive again, as its pricing inches closer toward what the cable providers it was supposed to replace are charging. The company announced today that its service is going from $64.99 a month to $72.99 a month, an $8 increase. Anyone starting a new subscription today will have to pay the new price, while current subscribers will be subject to it starting April 18th.

In a tweet, the company says the extra cost comes down to content being more expensive and an investment in service quality. To help soften the blow a little, it also announced that it’s cutting the price of the 4K addon from $19.99 a month to $9.99 a month. If you were already paying for it, that technically means that you’ll come out $2 ahead after the price changes, but anyone considering adding it to their plan should know that 4K is only available on a few select channels (and that, especially in sports, “4K” sometimes means upscaled 1080p).

Subscribers have had to pay more and more for YouTube TV over the years. Thursday’s increase means that, since the service launched in 2017 for $35 a month, it’s more than doubled in price (though it wasn’t available outside of select areas until a few years later). In 2019, the price went from $40 a month to $50, and it skyrocketed just over a year later to $64.99. Often, the changes come with new content — in 2019, it added channels from Discovery like HGTV, Food Network, and Animal Planet, and 2020 brought content from ViacomCBS, like Nickelodeon, MTV, and Comedy Central.

YouTube TV hasn’t announced any new channels today, but the company has undoubtedly been spending money to add content. Last year, it announced that it had nabbed the rights to get the NFL Sunday Ticket, which reportedly cost it $2 billion a year. The company denies that it was that specific deal that triggered the price hike, though. Replying to a tweet, it said, “this price increase is because of the broader rise of content costs & not specifically due to our new football offerings.”

Still, the price increase feels like another step toward the streaming industry becoming more like the cable industry it sought to disrupt. It also means that YouTube TV is now more expensive than Hulu’s $70 a month ad-supported Live TV tier, which also includes access to Disney and ESPN Plus with ads, which could make it a tough sell in comparison (unless, of course, you’re really into the Sunday Ticket).

#YouTube #raises #subscription #inching #closer #cable #pricing


Related Posts

Childrens’ data feared stolen in Fortra ransomware attack

The fallout from Fortra’s mass ransomware attack continues to widen as the hackers claim a new victim: a children’s virtual mental health care startup. In a data…

Astronomers Stunned by Brightest Gamma Ray Burst Ever Recorded

On October 9, 2022, a gamma ray burst brighter than any before seen swept across Earth and space-based detectors. A team scrambled to take follow-up observations at…

One Man’s Quest to Revive the Great American Vacuum Tube

Predictably, it was harder than Whitener thought. It took him two years to persuade AT&T, which hadn’t made a tube since 1988 but still owned Western Electric,…

Best outdoor speakers for your backyard or patio in 2023

A backyard hangout isn’t complete without some tunes, and the best outdoor speakers make it easy to bring the party out into the sunshine. Even if you’re…

HP’s new Victus gaming laptop might be the cheapest way to get an RTX 4070

For those (like myself) who get a little pit in their stomachs every time they see how much any given year’s best gaming laptops cost, the HP…

Neubility plans to roll out 400 lidar-free delivery and security robots by year-end

Last-mile robotics startup Neubility — which makes autonomous delivery robots that work without lidar — says that it plans bump its fleet up to 400  by the…

Leave a Reply

Your email address will not be published. Required fields are marked *